The Fotografia Italiana arte contemporanea Prize was launched in response to all the authors and artists who had submitted their work for evaluation over the years.

Realising the importance of the task and that expectations were high, we sat down together and judged each entry over a single session. We were also well-aware that ours was an extremely delicate role and that we had to be meticulous, polite and firm if we were to ensure that the end result was useful and satisfactory to all.

Staying true to the gallery’s main aim, the winners’ prize was their participation in an exhibition organised at the Milan branch of Fotografia Italiana and the publication of a catalogue that could be presented to our public and hence to potential clients.

This event was organised in the spirit of a policy that doesn’t just look to master photographers or leading names, but is also intent on discovering new talent. In fact, we believe it is both important and fundamental to pay particular attention to the new generations, labeled as such in terms of age but also and above all in terms of artistic experience.

Eighty-four individuals participated in the event. Given the high overall quality of works received, the examination and selection process was assigned to a panel comprising the following individuals: Nicoletta Rusconi, founder and promoter of Fotografia Italiana; Ada Masoero, journalist and art critic; Roberto Mutti, journalist and photography critic; Claudio Palmigiano, lawyer and enthusiastic photography collector, and Pio Tarantini, artist, photography teacher and editor-in-chief of Pagine di Fotografia Italiana.

The methods and details of this selection were thoroughly described in issue number 4 of Pagine di Fotografia Italiana, the gallery’s publication. www.paginedifotografiaitaliana.com

The success of this competition has encouraged us to embark on a second edition.